Healthier and gratifying, sweet and savory, taste and diet: These are the principles Sargento Foodstuff Inc. sought to communicate with the steel coil packaging for its new Well balanced Breaks line of cheese, nut, and fruit treats. Developed to satisfy the rising pattern of snacking, particularly between Millennials, as effectively as consumers’ starvation for protein-packed items, Well balanced Breaks was introduced nationwide in April 2015 in 4 versions.
Every single 1.five-oz Balanced Breaks serving incorporates a portion of Sargento cheese cubes (white or sharp cheddar, or pepper jack) cashews, peanuts, or almonds and raisins or dried cranberries. All four varieties are much less than two hundred energy and provide 7 g of protein.
Coil packing line Packaging is developed all around a yin-and-yang motif, and involves a round, #7 (other) crystal clear plastic thermoform tray with two compartments—one for the cheese 1 for the nuts and fruit—in the form of the yin-and-yang image. The thermoform is supplied by Plastic Ingenuity. A 4 color-printed lidding film seals the tray, keeping the cheese fresh and making it possible for the fruit and nuts to keep their texture. A spherical, paperboard sleeve holds a few trays in a multipack for retail sale.
“We wished the design to communicate balance, which is why we applied the yin-yang form,” points out stainless, Sargento Food items President – Corporate Communications and Governing administration Affairs. “Balanced Breaks presents customers a equilibrium of taste and nutrition, as nicely as a equilibrium of salty, sweet, and savory flavors. When we met with buyers, this layout did the best occupation of speaking that.”
Packaging requiremnent for protection were created by the Sargento Creative Providers Office and proceed the yin-and-yang topic, with an “S” shape dividing the center of the pack—on each the sleeve and the film lid. On the still left, the signature Sargento burgundy color is utilized as the track record, in opposition to which are the Sargento black, white, and gold trademarked brand, the product or service name, and a image of the cheese cubes. On the proper, photographs of the nuts and cheese, the product descriptor, and the calorie and protein depend are offered in opposition to a yellow background.
“There is some exclusive geometry in Well balanced Breaks,” claims Gannon. “The round design on both the plastic tray and the paperboard carton required customized devices to be built. What we created is visually interesting and speaks to consumers.”