Intuitive, user-pleasant packaging is vital in health care configurations, exactly where quick, confident usage of therapy products and analysis items can make a lifestyle-altering variation for patients.
To improve an individual practical experience for healthcare professionals using its cardiac catheters, Boston Scientific made a special coil packaging machine research laboratory, in which it hosts catheterization-lab nurses, technicians and managers. Referred to as Consumer Experience Research Research laboratory (UERL), the facility is organized just like a operating “cath research laboratory,” right down to shelving systems and lighting.
The UERL opened in July 2012 and it has sponsored many 100 website visitors to time. At the lab, the packaging team gathers speech-of-client (VOC) information by administering studies, showcasing new coil packaging ideas and chatting one-on-one with product consumers.
The primary aim is “to enable healthcare professionals to recognize the right product and obtain it to the individual as fast as possible,” saysRoss Christianson, primary RAndD packaging engineer at Boston Scientific. “Everything we’re doing is concentrated to that finish.”
So, far, the lab’s highest profile success story is the company’s Tear Tab closure strip, a patent-pending packaging innovation that vastly improves product access.
The brand new, anatomically-created closure strip enables customers to get a loose tab and simply draw the closing strip away from the carton’s tuck flap to unseal the package.
Furthermore, the Damage Tab closing strip stays attached to the carton, eliminating an additional piece of coil packaging to eliminate. While the packaging team was gathering closure strip VOC data, they discovered that technicians handling the packaging “don’t want to deal with each one of these removable parts and the other trip to the trash can,” Christianson clarifies.
Earlier this year, the Boston Technological Rip Tab closure strip won a 2014 AmeriStar prize through the Institution of coil Packaging Specialists (IoPP). Amie Marshall, oldercoil packaging professional at Boston Medical and Rip Tab designer brand, was recognized as a finalist within the 2014 Visionary Awards, presented by Packaging Digest and Pharmaceutical & Healthcare Packaging Reports.
The UERL has permitted Boston Medical to get very helpful customer opinions, giving them unique usage of VOC info and stimulating consumer-centered packaging improvements.